We perfect every step to bring you premium quality. Taking inspiration from the restaurant chefs, we handpick and prepare our salmon, putting in the hard work so that when it gets to you, the preparation, cooking and serving is effortless. Our chef’s cut Fresh Fillets are perfectly portioned and trimmed, our uniquely cooked Piri Piri Fillets are deliciously succulent and our whole Smoked Salmon Slices are masterfully smoked. There’s just no hiding MOWI’s deliciousness.
Leaving nothing to chance, we take care of every detail ourselves. Everything we do is to ensure you can enjoy delicious, quality salmon that has been raised responsibly.
Our hatcheries are the starting point for superior quality. We select the best of each generation and after hatching, young fish are carefully placed in freshwater. We’re dedicated to taking great care when rearing MOWI salmon.
By developing and producing our own salmon feed, we can guarantee it’s sourced sustainably, more nutritious and perfectly adapted to each life stage of MOWI salmon. We source other fish and krill from certified providers to ensure we’re not compromising the continuity of healthy, wild fish stocks. We also include alternative, healthy and sustainable ingredients such as soy, beans, peas, wheat and other vegetable proteins, and tailor our feed ingredients as our fish grow. Thanks to our quality feed, each MOWI salmon is high in Omega-3.
Once they’re a year old, our salmon are ready for deeper waters. They settle in our large and deep nets in the cool, clear waters off the West Coast of Scotland. With 98% water to 2% fish, there’s plenty of space for our salmon to explore and ‘school’ together. Tides naturally refresh the water in the sea lochs daily and the natural ocean currents help our salmon grow up as strong swimmers. Our team of fish health professionals also check and watch them closely every day.
Superior grade MOWI salmon are always handpicked. We only select the very best fish for quality, colour, texture and marbling (the white lines amongst the pink).
We’re proud to care for every stage, from the very start through to delicious salmon on your plate. Bringing together the best minds and skills to perfect our filleting, curing, smoking and slicing, we expertly prepare every slice and fillet to provide you with the best that Scottish salmon has to offer.